Why Reach?
We are about relationships and providing the highest quality outcomes to our clients. We value trust, and ensuring those on our team are cared for so that as we look back, we know that we’ve made a difference.
About the impact you will be making:
You will help others understand the value marketing can bring to their businesses and to their lives. As you grow with us, you will be provided opportunities to share your voice, ideas, and contribute as a leader. At Reach, the sky is the limit. Our team members advance with each contribution they make.
Specific responsibilities in this role include:
Develop Comprehensive Marketing Plans:
- Create and execute strategic marketing plans tailored to the home healthcare and financial industries.
- Align marketing initiatives with the company’s overall business goals and objectives.
Market Research and Analysis:
- Conduct market research to identify industry trends, customer needs, and the competitive landscape.
- Analyze data to inform marketing strategies and identify new opportunities for growth.
Brand Management:
- Ensure consistent brand messaging and positioning across all marketing channels.
- Develop and maintain brand guidelines to reinforce the company’s identity in the market.
Industry-Specific Positioning:
- Tailor marketing messages to highlight the unique value proposition of Microsoft Dynamics 365 ERP and CRM solutions for the home healthcare and financial industries.
Plan and Execute Marketing Campaigns:
- Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, and events.
- Coordinate with internal teams and external vendors to ensure timely and effective campaign execution.
Content Creation and Management:
- Create high-quality, industry-specific content such as whitepapers, case studies, blog posts, and webinars.
- Collaborate with subject matter experts to generate relevant and engaging content.
Lead Generation:
- Implement lead generation strategies to attract and convert prospects in the home healthcare and financial sectors.
- Utilize marketing automation tools to track and manage leads through the sales funnel.
Lead Nurturing:
- Develop and execute lead nurturing campaigns to engage and educate prospects, moving them through the buyer’s journey.
- Work closely with the sales team to ensure seamless handoff and follow-up on qualified leads.
Digital Marketing:
- Manage and optimize digital marketing channels, including SEO, PPC, social media, and email marketing.
- Monitor and analyze website traffic and online engagement to improve digital marketing performance.
Digital Analytics and Reporting:
- Track and measure the effectiveness of marketing campaigns using analytics tools.
- Provide regular reports on key performance metrics and use data-driven insights to refine marketing strategies.
Team Management:
- Lead and mentor the marketing team, providing guidance and support to achieve marketing goals.
- Foster a collaborative and innovative team culture.
Cross-Functional Collaboration:
- Work closely with sales, product development, and customer support teams to ensure alignment and coordination on marketing initiatives.
- Gather feedback from internal teams and customers to continuously improve marketing efforts.
Customer Engagement:
- Develop and implement strategies to enhance customer engagement and satisfaction.
- Create customer success stories and testimonials to showcase the positive impact of the company’s solutions.
Customer Retention:
- Implement marketing programs to retain existing customers and encourage loyalty.
- Identify opportunities for upselling and cross-selling additional services.
Industry Events and Conferences:
- Plan and participate in industry events, conferences, and trade shows to promote the company’s solutions.
- Network with industry professionals and potential clients to build relationships and generate leads.
Own Partnership Health Strategy:
- Own strategy on maintaining Microsoft Partnership health, Partner Center activities, scorecard, etc.
Microsoft Co-Sell Strategy:
- Own creating and executing co-sell strategy.
- Develop and implement To-Microsoft marketing strategy.
- Manage co-sell processes (register deals in Partner Center, align with Microsoft sellers, etc.) and RI enablement.
RI’s Microsoft GTM Strategy:
- Own Microsoft GTM strategy.
- Understand Microsoft’s FY GTM strategy and align with RI.
- Work with the RI team to manage other partners as needed, including Acumatica.
- Collaborate with industry associations, influencers, and partners to expand the company’s reach and credibility in the home healthcare and financial sectors.
Qualifications that will help you stand out:
Experience in the marketing role related to Microsoft Dynamics
Minimal qualifications for this role:
- 3 years of applicable marketing experience
- 7 years of working experience
Extra, extra:
- Unique opportunity to build a team of internal and external marketers. Let’s make it memorable!